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22 Апр 2011 09:03:34 ФИДЖИ - новости весна 2011 от фирмы DNEPROVOI.RU
 
 

 

FijiMe newsletter April 2011

 

Two Years Ahead of Schedule - Fiji Records Best-ever International VA

Fiji has established a new visitor arrival record welcoming close on 632,000 international visitors across 2010.

Figures released by the Fiji Bureau of Statistics show a total of 631,868 international visitors travelled to the destination for the 12-month period January-December 2010.

That figure eclipses the 542,186 total achieved for the same period in 2009 by more than 16 per cent.

Tourism Fiji CEO, Josefa Tuamoto said the 2010 result had “effectively obliterated” previous VA projections set in 2009 when the destination aimed its sights on attracting 600,000 international visitors by 2012.

Australia again continued to be the primary source of arrivals to Fiji for the 12 month period with visitation building to 318,185, a 28 per cent increase over the 248,489 recorded across 2009.

In other markets, New Zealand visitor numbers reached 97,857, a 7.36 per cent increase over the 90,898 recorded for 2009. Arrivals from the EEC stayed positive, the 73,043 arrivals recorded for the 12 month period representing a 1.89 per cent increase over the 71,731 achieved in 2009.

United States of America arrivals also increased from 51,592 to reach 53,122, a three per cent year on year increase. Chinese visitor arrivals continued to increase in 2010, reaching 18,227, a 31.89 per cent growth over the 13,820 achieved for the same period in 2009.

Provisional arrivals from India increased by 22.32 per cent from 2375 in 2009 to reach 2905 in 2010.

For further information, please contact the Tourism Fiji Executive office at aledua@tourismfiji.com.fj

 

 

Australians now contributing 50.4 per cent of all international arrivals

Australian visitation to Fiji built to 318,185, a 28 per cent increase over the 248,489 recorded across 2009 and accounting for 50.4 per cent of Fiji’s total international arrivals for the year.

Tourism Fiji Regional Director Australia, Paresh Pant said the huge increase in Australian visitation numbers was in fact bigger than the combined total achieved from all other of Fiji’s source markets.

“This included a last quarter burst from this market which saw us welcome 86,792 Aussies – a close on 15 per cent increase for the same period in 2009,” Mr Pant said.

“We are obviously doing something very right in this market,”” he said.

For further information, please contact Tourism Fiji Regional Director Australia, Mr Paresh Pant at ppant@tourismfijioz.com

 

 

Fiji’s Ambassador to China Steps In To Deliver ‘Fiji Me’ message

Tourism Fiji recently enlisted the support of one of Fiji’s highest profile China-based citizens, Fiji’s Ambassador to China, His Excellency, Mr Esala Teleni to help deliver the ‘Fiji Me’ message to Chinese travel professionals.

The Ambassador joined the national tourist office, Air Pacific and several industry representatives in Shenzen to meet with local travel agents and wholesalers as part of a regional workshop series designed to educate and update the local travel industry with the latest Fiji travel packages for 2011.

Speaking to the over 100 travel professionals attending the Shenzen event, the main theme of Ambassador Teleni’s address revolved around the very different travel experience and value Fiji holds for the Chinese market as a year-round holiday destination. Describing the visit as “striking while the iron was very hot”, Tourism Fiji CEO Josefa Tuamoto said the main thrust of the workshop series, which also visited the major cities of Shenyang, Hangzhou and Guangzhou

Fiji industry participants included Koro Sun Resort, Mana Island Resort & Spa, Matamanoa Island Resort, Radisson Fiji Resort Denarau Island , Rosie Holidays, Shangri-la’s The Fijian Resort & Spa, Sofitel Fiji Resort & Spa, Sonaisali Island Resort. Starwood Hotels, Tour Managers and Warwick Hotels.

For further information, please contact Tourism Fiji’s Marketing Services Manager, Ms Adeline Lee Erasito at alee@tourismfiji.com.fj

Tourism Fiji team concludes five-city China
mission in Hong Kong

 

 

Tourism Fiji team concludes five-city China mission in Hong Kong

Tourism
Fiji team concludes five-city China mission in Hong Kong

Tourism Fiji rounded off its biggest ever China tourism missions with a major ‘Fiji Me’ workshop for 80 senior travel professionals in Hong Kong.

Fiji’s Ambassador to China, Mr Esala Teleni was again on hand to help the national tourist office, Air Pacific and a 10-strong Fiji industry team delivers the Fiji Me message to the Hong Kong audience.

Venue for the event was the prestigious Intercontinental Hong Kong Hotel in Kowloon where the Fiji team presented the multi-faceted travel experience and value Fiji holds for the Chinese market.

A highlight of the Fijian team’s visit – for both the travel professionals and the general public - were a series of performances given by Fiji’s world-famous Military Band in Central, Mong Kok and Tsim Sha Tsui districts.

Tourism Fiji CEO Josefa Tuamoto said it was fitting the road show concluded in Hong Kong.

“Fiji has always had a strong connection with the people of the ‘Fragrant Harbour’ – mostly on the rugby field where they know us well,” he said.

“But the advent and ongoing success of the Air Pacific direct Hong Kong-Nadi services and the Fiji tourism industry’s ongoing commitment to this market has really put us on the map as a new, exciting, very affordable and easily accessed travel destination. The Fiji industry team in Hong Kong included Ahura Resorts, Koro Sun Resort, Matamanoa Island Resort, Radisson Fiji Resort Denarau Island, Rosie Holidays, Sheraton & Westin Resorts Denarau Island, Sofitel Fiji Resort & Spa, Sonaisali Island Resort, Tour Managers and Warwick Hotels.

For further information, please contact Marketing Services Manager, Ms Adeline Lee Erasito at alee@tourismfiji.com.fj

 

 

Digicel Fiji 7's on song with Australian travel agents

Australian Romance Me
workshop
Members of the Digicel Fiji's 7's were happy to lend a helping hand to Tourism Fiji in Adelaide recently when they helped the national tourist office promote Fiji to a select group of South Australian travel industry wedding and honeymoon specialists.

In town for the Adelaide leg of the IRB Sevens World Series Sevens, the players put their rugby skills to one side to impress those assembled including the Fiji High Commission's First Secretary, Mrs Sharon Irava - with their singing talents which proved a highlight of the night.

The Adelaide event formed part of a four-city "Romance Me" "Fiji Me" road show conducted by Tourism Fiji in conjunction with several of its Fiji industry colleagues which also visited wedding and honeymoon specialists in Brisbane, Melbourne and Sydney.

For further information, please contact Tourism Fiji's marketing officer, Ms Inise Mucunabitu at imucunabitu@tourismfiji.com.fj

 

 

Fiji hosts 69 US and Canadian Media

In what represents a major score for Tourism Fiji –aspirations in the North American market, Fiji this month hosted around 69 members of the SATW from North America.

Visiting from 9th – 19th April, the media program allowed them an opportunity to experience Fiji’s main and emerging tourism regions as well as rustic vacation experiences. The core program is being hosted by the Coral Coast Hotel Association from the 12th to the 15th of April, with 3 day pre and post programs provided.

A highlight of the program was the Fiji Me media market place event held on Thursday, 14 April at the Shangri-La’s Fijian Resort showcasing local artisans, fashion, foods, music and media angles.

For further information, please contact Tourism Fiji’s Senior Marketing Officer, Ms Sera Cawanibuka at scawanibuka@tourismfiji.com.fj

 

 

Fiji expects large number of divers to submerge in the 2011 Dive Fiesta

Fiji expects large number of divers to submerge in the 2011 Dive
Fiesta

Further underlining Fiji’s diversity and the unique attributes that the country offers the international SCUBA dive market; the 2011 Fiji Dive Fiesta will be hosted in Kadavu, Beqa and the Pacific Coast from the 21 – 28 May 2011.

Sponsored by Tourism Fiji, Air Pacific and FIHTA Dive Committee, the event is expected to attract large numbers of international dive specialists, tour consultants and wholesalers.

For more information please contact Tourism Fiji’s Senior Marketing Officer
Thomas Valentine at tvalentine@tourismfiji.com.fj

 

 

Romance Me’ Famils – Australia/New Zealand

Tourism Fiji will invite top wedding specialists from both Australia and New Zealand for week-long educational familarisations from 19 – 27 May 2011 and 28 May – 01 June 2011

The famils will involve several hotels and resorts across the destination where agents will be able to sample first-hand the products and services Fiji has to offer to their clients.

For further information, please contact Tourism Fiji’s marketing officer, Ms Inise Mucunabitu at imucunabitu@tourismfiji.com.fj

 

 

Fiji Me Affordable Famil

A key part of its ongoing initiative to increase bookings to Fiji from the UK, Tourism Fiji‘s UK regional office is planning an ‘Affordable’ Familiarisation for British travel consultants from 04-11 May.

The program will cover existing product brochured by UK tour operators and also showcase newer products which has recently come on line within the destination.

Korean Air has joined in the initiative providing Seoul-Nadi flights for the agents who will stay in Fiji for eight days.

For further information, please contact Tourism Fiji’s marketing officer, Ms Kesaia Marau at kmarau@tourismfiji.com.fj

 

 

‘Eat Drink Play’ – TF ‘calls up’ innovative mobile marketing program

‘Eat Drink
Play’ – TF ‘calls up’ innovative mobile marketing
programTourism Fiji’s US regional office has launched an innovative mobile marketing program using smartphone app technology to help boost the number of North Americans travelling to Fiji.

The smartphone app is called ‘Eat Drink Play’ which enables targeted consumers to participate in a series of travel contests called ‘Getaway Giveaway’

The new ‘Eat Drink Play’ device fits and can be run on any web screen device and in any language worldwide.

Tourism Fiji Regional Director (The Americas), Ili Matatolu said the audience for the program was in the main the Gen Y demographic. Also targeted are college alumnis, corporate groups, social media followers, news outlets and affinity groups.

“We are embracing many channels to make this a success, including dedicated websites and social media,” Ms Matatolu said. “While not totally discounting traditional distribution platforms, we have to include the smartphone platform to help us in our strategic goal of “engaging, entertaining and educating” our targeted consumers on Fiji.

“Our market research shows that the currently 65.8 million smartphone users in the US have the discretionary income to be able to afford long haul travel.

“The ‘Eat Drink Play’ app helps provide us with direct access to these people.”
Ms Matatolu said response from the national tourist office’s Fiji partners has been very positive with some aspects of the program already oversubscribed.

“Web 3.0 technology has become very important to Tourism Fiji and we will continue to harness new technology to assist our marketing efforts.

For further information, please contact Tourism Fiji’s Regional Director, The Americas, Ms Ili Matatolu at ili@tourismfijius.com

 

 

Tourism Fiji to stage virtual Fiji Me show for third year running

Tourism Fiji to stage virtual
Fiji Me show for third year running

A “critical component” of its overall North America marketing strategy, Tourism Fiji will for the third year running stage a ‘virtual’ Fiji Me online industry workshop for its US travel industry partners this coming Autumn.

Tourism Fiji Regional Director (The Americas), Ili Matatolu said the 2011 exercise was intended to build on the success achieved with similar events undertaken in 2009 and 2010.

A key ROI metric emanating from the 2010 virtual workshop, she said, was Tourism Fiji’s ability to train 469 travel agents in 42 states across the US with over 3,000 pieces of Fiji information – and all in the space of eight hours.

“The average engagement time with each agent in 2010 was 22 minutes in which time they were able to download welcome videos and e-brochures covering a huge area of Fiji’s multi-faceted tourism offering,” she said.

This ranged from leisure travel, weddings and honeymoon, soft adventure, scuba diving and the incentive market “In a traditional marketing sense, given our limited budgets and manpower, this would prove nigh on impossible to achieve,” Ms Matatolu said.

“Travel agents continue to contribute over 70 per cent of long haul bookings so it is imperative that we continue to reach out and educate them on Fiji.

“We have a small budget - we service a big market and harnessing the available technology platforms we use to achieve our objectives has become a critical component of our marketing strategy.”

For further information, please contact Tourism Fiji’s Regional Director, The Americas, Ms Ili Matatolu at ili@tourismfijius.com

 

 

Tourism Fiji to attend Arabian Travel Mart 2011

Tourism Fiji will once again participate at the Arabian Travel Mart which takes place in Dubai from 02-05 May 2011.

Tourism Fiji CEO Josefa Tuamoto said he was confident the new channels opened up at the event last year when the national tourist office attended for the first time will play a key role in helping the national tourist office meet its ambitious tourism targets in 2011 and further diversify market share beyond its traditional source markets.

"The Middle East market had long been recognised as an emerging market for Fiji with strong potential and one that was extremely relevant within Tourism Fiji’s expansionary approach to look beyond its traditional source markets,"he said.

“The biggest competitive advantage for Fiji in the UAE is the fact entry visas are stamped upon arrival and the huge variety of airline options to connect to Fiji via Hong Kong and through Australia offer huge potential for us."

For further information, please contact Tourism Fiji’s Marketing officer, Mr Iowane Naivalurua at inaivalurua@tourismfiji.com.fj

 

 

Industry News

2011 Bula Fiji Tourism Exchange

2011
Bula Fiji Tourism Exchange The South Pacific’s premier travel mart, the 2011 Bula Fiji Tourism Exchange (BFTE) will in 2011 attract more than 160 sellers. Taking place from 18 – 20 May the 2011 event will also come under the =nternational trade media spotlight with seven publications from Australia, China, India, New Zealand and the US covering the event.

For further information, please contact the BFTE secretariat on bfte@connect.com.fj or visit www.bfte.com.fj

 

 

Bula Fiji – Let's Zumba at Sonaisali

Bula Fiji
– Let's Zumba at Sonaisali

Zumba, an exhilarating, effective and enjoyable Latin inspired, calorie burning dance fitness program is now at your favourite Fijian Resort.

Sonaisali Island Resort ‘has announced free Zumba classes to all inhouse guests every Monday, Wednesday, Friday and Sunday.

The introduction of the Latin inspired calorie burning dance fitness program follows the recent visit by New Zealand’s best known Zumba instructor, Tui Keenan who visited the resort to teach enthusiastic activities staff, two of who are now licensed instructors, two of 20,000 instructors worldwide and Fiji’s first.

For more information please contact Sales & Marketing Manager, Ms Karyn Blenkiron at sales@sonaisali.com

 

 

Sun rises on ‘Adults Only’ breakfast at SALT

Couples visiting Fiji for a romantic interlude can now enjoy a peaceful and leisurely breakfast – sans children – at Sofitel Fiji Resort & Spa’s beachside restaurant, Salt.

Sun rises on ‘Adults Only’ breakfast at SALT

The resort’s Food & Beverage Manager Alfredo Denage said the resort had identified a need to offer a more tailored and exclusive experience catering to couples only, which is where the ‘adults only’ breakfast concept comes in, Breakfast at Salt complements the resort’s buffet breakfast with sparkling wine option. For those who like to lay in of a morning Salt also offers a romantic candle-lit dinner on the beach under the stars.

For further information visit www.sofitel.com or call the resort on +679 675 1111.

 

 

Jazz Festival at Sofitel Fiji Resort & Spa this May

The Sofitel Fiji Resort & Spa will present its inaugural music festival A Weekend of Jazz in May.

Created in association with New Zealand’s Hawkes Bay Jazz Club, the Weekend of Jazz will stretch across four days from Friday the 20th until Monday the 23rd of May.

Session venues will include the resort’s pool and Breeze Bar.
The resort will also host a three-course Gala Dinner event to celebrate a love of all things ‘jazz’ on 21 May and an afternoon of jazz on Sofitel’s Fijian Meke Lawn on 22 May.

For further information visit www.sofitel.com or call the resort on +679 675 1111.

 

 

Westin Denarau Island Resort & Spa to undergo major refurbishment

The Westin Denarau Island Resort & Spa has announced a three-stage refurbishment estimated at FJD1.3 million commencing 28 March.

Phase one will see 25 guestrooms refurbished with a completion date set for 28 April.

Stage two, which will see a further 33 rooms refurbished, will take place between 28 April and 07 June while phase three, comprising a further 36 rooms, will take place from 17 October to 28 November.

The refurbishment covers all room types – from Garden View to Ocean Front .

This project is part of an overall FJD5 million refurbishment for all 273 guestrooms and suites which in the long term is expected to be completed by 2013.

For further information, please contact the resort on + 679 675 0000

 

 

New General Manager for Novotel Suva Lami Bay

Accor Hotels has appointed Simon Harper to the role of General Manager, Novotel Suva Lami Bay.

Mr Harper was previously General Manager at the Mercure Hotel in Nadi, He replaces General Manager Brian Townsend who is relocating from the Novotel Suva Lami Bay to Asia.

Mr Harper’s previous experience includes a stint as General Manager, Grand Mercure Puka Park Resort in New Zeakland before relocating to the Mercure in Fiji in 2009.

For further information, please visit www.accorhotels.com

 

 

Warwick Fiji appoints new Sales Manager

Bula Fiji
– Let's Zumba at Sonaisali


The Warwick Fiji Resort & Spa has announced the appointment of Ms Talei Tamani as the resort’s new Sales Manager – Groups. Ms Talei’s experience includes roles with several five star resorts in Fiji and also a stint with Fiji’s Ministry of Tourism.

Her new role will see her closely with Fiji’s private and public institutions, DMC’s, international PCO’s and conference/ Incentive travel companies in promoting the Warwick Fiji Resort & Spa’s MICE capability.

For further information contact groupswkfj@warwickhotels.com

 

 

Refurbishment of two bedroom bures at Sonaisali

Sonaisali Island Resort has undertaken a full refurbishment to its three two-bedroom Family Bures.

Sonaisali Island Resort’s Managing Director, Aaron McGrath, said it was important to us to refurbish the family bures before heading into high season.

For more information please contact the Sales & Marketing Manager, Ms Karyn Blenkiron at sales@sonaisali.com

 

 

Friendly Fiji makes Forbes list

Friendly Fiji makes Forbes list


Fiji has been ranked the 12th friendliest country in the world, according to a survey recerntly undertaken by US-based Forbes magazine. Fiji was the only South Pacific Island country in the top rankings underlining its stance as the most favoured tourist destination in the region.

 

 

If you have any news items you wish to submit to Bul@tin, please send your copy on MS word and any supporting pictures as JPEG images to fijimebulatin@tourismfiji.com.fj

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